New brand, new assets, new life.
Hempitecture is in the rare breed of start-ups that have raised over four million dollars from crowdfunding alone. Their mission to make wasteful/harmful everyday building materials safer and more sustainable is a vision we strongly believe in. But of course, even the best ideas need to be sold. After our re-brand, the company was able to secure $8.4 million from the Department of Energy.
Client
Hempitecture
Deliverables
Aloa's ability to turn concepts into visually stunning and impactful experience has not only met but exceeded our expectations. Immediately after we turned the site on yesterday, our CIO was quoted…
‘Man, I didn't think our original site was dated until I saw this new site!’
Ashil P.
Creative + Strategy
Completely custom website & 3D design.
We listened to the client’s needs and came up with a series of mood boards to gauge the new direction they wanted to go. From this, we built them a new style guide and several design iterations until settling on the one that best represented the future of the company.
There were several legacy assets that needed to be replaced, so we crafted brand new 3D product models and custom animations in a “Tesla” style.
Funding, unlocked.
When we were first approached by this start-up, it was clear that their ideas and mission were much stronger than their existing assets or brand. Significant public support further proved that they were onto something. However, there was a huge gap between what they were currently presenting to the world and showcasing their mission in the best possible light. We're proud to have helped them close that gap, and they've since been able to raise nearly $10 million with the strength of their new identity.
Marketing for good.
We love helping organizations that have a concrete (or should we say hempcrete) plan for making the world a better, more sustainable place. We’ll always prioritize people that have something meaningful to contribute to our ever-changing world.
A sustainable future.
Construction materials like concrete are responsible for a significant percentage of the world’s CO₂ emissions. By questioning the status quo and seeking better alternatives, we can contribute to better, safer, healthier buildings for us all.
