Hempitecture is in the rare breed of start-ups that have raised over four million dollars from crowdfunding alone. Their mission, to make wasteful/harmful everyday building materials safer and much more sustainable is a vision we strongly believe in. But of course, even the best ideas need to be sold. We worked with them to bring them an effective and modern new website that was poised for future marketing plans and growth.
More than a new coat of paint.
Client
Hempitecture
Deliverables
3D DesignBrandingUI / UXWeb Development
Aloa's ability to turn concepts into visually stunning and impactful experience has not only met but exceeded our expectations. Immediately after we turned the site on yesterday, our CIO was quoted…
‘Man, I didn't think our original site was dated until I saw this new site!’
Ashil P.
Creative + Strategy
Our approach.
We listened to the client’s needs and came up with a series of mood boards to gauge the new direction they wanted to go. From this, we built them a new style guide and several design iterations until settling on the one that best represented the future of the company. There were several legacy assets that needed to be replaced, so we advised them on photography, best practices, and we curated from a large pool of existing media. We then crafted brand new 3D models and new, custom product designs from 3D in a “Tesla” style. The result is a vastly more professional and intuitive website that can scale as they grow.
The solution.
When we were first approached by this start-up, it was clear that their ideas and mission were much stronger than their existing assets or website. Significant public support further proved that they were onto something. However, there was a huge gap between what they were currently presenting to the world and showcasing their brand in the best possible light. We're proud to have helped them close that gap, and we know that the future is bright for Hempitecture going forward.
Bringing it together.
We love helping brands that have a concrete (or should we say hempcrete) plan for making the world a better, more sustainable place. We’ll always prioritize brands that have something meaningful to contribute to our ever-changing world.
The best part?
Construction materials like concrete are responsible for a significant percentage of the world’s CO₂ emissions. By questioning the status quo and seeking better alternatives, we can contribute to better, safer, healthier buildings for us all.
