Agrify was a publicly-traded company that had acquired several key brands in the sector, including PurePressure, Precision Extraction, Cascade Sciences, and Lab Society.
Our task was to not only build out agrify.com, add eCommerce functionality, and improve UI/UX for the new acquisitions, but also to build and maintain the digital web presence of all four existing brands.
Client
Agrify
Deliverables
Organic traffic in 1 year
In revenue generated
Rachel S.
VP of marketing
Between the parent company and its subsidiaries, there were thousands of products in multiple warehouses across the country with multiple accounting systems, data points, and SOPs. Most of these products had never been sold online.
We built a unified catalog on a WordPress multisite instance, so we could standardize and improve each product listing, while giving us the ability to serve different products to different brands. We wanted to preserve the essence of these well-known brands while bringing them all into the future.
When dealing with mergers and acquisitions, the trick is to unify brands while preserving the individual identity and heritage of each. We're proud of working with different teams from across the country to make sure that we brought them together without destroying what made each component brand successful and unique.
Our plan of attack was successful! We were able to create significant, lasting organic traffic boosts while improving the user experience and adding brand new functionality. We dramatically increased the number of ranked keywords on Google with the launch of our new, optimized site(s).
We solved both a tremendous front-end and a back-end challenge, each of which required careful planning and execution. We created a unified architecture that would streamline further growth for the backend teams, while markedly improving customer experience and traffic along the way.
