We began with a hunch that no one had properly marketed empty-leg flights, a massively wasteful part of the private aviation industry. By creating an ultra-modern app design and corresponding website, we were able to get quick and lasting wins. We had to move fast, and we were able to help them get to $1 million in annual revenue in near record time.
From launch to $1MM ARR in 9 months.
Client
VAUNT
Deliverables
I’m thrilled to announce that Vaunt has hit a major milestone, reaching $1 million in annual revenue in less than 8 months! This achievement is remarkable, especially considering that top SaaS companies typically reach $1M ARR within nine months.
Matt L.
CEO
Finding the right tone.
What type of person would be enticed by the idea of a last-minute private jet ride? We had to ensure that our work was the right balance of exciting, professional, and adventurous. We’re not just selling an app, we’re selling the idea of an exciting, jet-setting life.
Defining a category.
Bringing a completely new brand to market in a completely new category is always a challenge. We had to build the front and back-end to ensure that we made both the app itself and the steps leading up to to download as rich and enticing as possible. We worked hard to make sure analytics throughout the customer journey gave us robust insights to move quickly.
Thousands of app downloads.
With major wins right after launch, we made sure that all conversions were tracked and attributed in analytics so that we could deep dive into the acquisition journey. The result? Thousands of app downloads immediately after launch, and rising!
Pivots and iteration.
An advantage of being a boutique firm is that we can move quickly based on market data. We didn't create one version of the app and website—we made several. We were able to dynamically adjust positioning in near real-time to make sure our offering was perfectly crafted to our target audience.