What could be more noble than saving countless lives? From the moment we met the Dyania team, one thing was clear: these women are geniuses. Their proprietary Synapsis AI can parse through mountains of patient data in a fraction of the time a human reader could.
With Dyania’s breakthrough tech, exponentially more patients can get access to care and clinical trials when they need it. Our task was to take a highly complex subject and make it digestible and relatable.
Client
Dyania Health
Deliverables
Eirini S.
CEO
From our first meeting, it was clear that Dyania was onto something massive. It was also clear that the magnitude of this idea wasn’t being fully communicated. Our challenge was to sift through mountains of data and define the emotional core of this game-changing technology across every digital touchpoint.
When creating the new brand and logo from scratch, we wanted to combine the unique elements that make up Dyania. We knew that their origins came from the greek letter δ, which means “difference”. We also knew that their work represented the connection between human and machine.
From this, we thought about how binary code is essentially two opposites combining to create something beautiful. Our insight was to combine δ with 01, with a gap in between representing the space between synapses that never touch.
Dyania's work is two-fold: There's the app itself, which we were tasked with designing, and the website and decks that highlight the company. We created meaningful symmetry between all assets to ensure a unified feel with consistent messaging.
From branding to assets to messaging to coding, we created a digital universe in which the patient is at the center. We drew connections between an artificial synapse and a human one, showing Synapsis AI at the center of an entirely new means of communication. The logo, 3D assets, and design all reflect this unified approach, and the result helped our client successfully secure their Series A funding. We can't wait for what's to come from this stellar company!
Each of us knows someone who has suffered from or died from a disease like cancer. How many of these people could have prolonged their lives if they had just gotten the right treatment in time? Nothing is more noble or satisfying to work on than the prospect of saving millions of lives. We’re absolutely honored to be a part of this mission.
