When we started on this project, Lab Society had a blank install of WordPress. From this, we had to build an entirely new catalog of thousands of SKUs. We created everything from the ground up on a WooCommerce architecture. As their “internal/external” team, we acted in a full-service capacity, tackling many of their digital needs at once. The result was millions in online and offline sales and a multi-million dollar acquisition.
From blank website to successful acquisition.
Client
Lab Society
Deliverables
Web DevelopmentBranding2D AnimationCROData & AnalyticsProduct Catalog & AssetsUI / UXVideo ProductionWooCommerceSocial MediaEmail MarketingSEOContent Writing
+442.28%
Organic traffic in 3 years
Millions
In e-commerce revenue generated
Outshining the competition.
In their nascent market space, few competitors had anything close to an intentional marketing strategy. We seized this chance, creating dramatically better assets than any other competitor. We also saw a huge gap in organic content, which we filled with a highly successful SEO strategy. In short order, we had achieved millions in e-commerce sales.
Rising above, quickly.
We wanted to take digital marketing more seriously than any of their competitors—attention to detail for every digital touchpoint was what set us apart. Our best-in-industry website, video quality, and marketing materials quickly made Lab Society the envy of other brands in the space.
Outranking them all.
From zero organic traffic to ranking #1 for the most important keywords in their industry, we were able to consistently build Lab Society’s organic traffic, quickly overtaking competitors. The right graph represents revenue, and the left graph represents CPC reduction and increased ad performance.
A bootstrapped success story.
We were able to get Lab Society millions in e-commerce revenue and assisted with them ultimately being acquired. We helped bring a challenger brand to the forefront of their niche industry in just a few years.
