Lab Society

The complete digital package for a USA-made laboratory equipment start-up.

From blank website to successful acquisition.

Lab Society was created as an American-made solution provider in the laboratory equipment space. They pioneered and patented benchtop short path distillation systems that quickly captured the attention of their target market on social media. They had never built an eCommerce store before, so they brought us on to do the job.

When we started on this project, we were given a blank install of WordPress. From this, we had to build an entirely new catalog of thousands of SKUs. We created everything from the ground up on a WooCommerce architecture. As their “internal/external” team, we acted in a full-service capacity, tackling many of their digital needs at once. The result was millions in online and offline sales.

Client

Lab Society

Deliverables

2D AnimationBrandingCROData & AnalyticsProduct Catalog & AssetsUI / UXVideo ProductionWeb DevelopmentWooCommerce

+442.28%

Organic traffic in 3 years

Millions

In e-commerce revenue generated

Our approach.

We spent considerable time getting to know the ethos of PurePressure before we got to work—who are they? Why are they different? What makes them so passionate compared to other equipment providers? They were concerned that anything new we made might fundamentally change the perception of the brand they love.

So we crafted a new design based on team feedback that had hints of elements of the brand’s origins, while creating a futuristic new design language that helped make the shift a positive one for all involved. We wanted to position them as premium, yet playful.

The solution.

We wanted to take digital marketing more seriously than any of their competitors—attention to detail for every digital touchpoint was what set us apart. Our best-in-industry website, video quality, and marketing materials quickly made Lab Society the envy of other brands in the space.

SEO.

From zero organic traffic to ranking #1 for the most important keywords in their industry, we were able to consistently build Lab Society’s organic traffic, quickly overtaking competitors. The right graph represents revenue, and the left graph represents CPC reduction and increased ad performance.

The result.

We were able to get Lab Society millions in e-commerce revenue and assisted with them ultimately being acquired. We helped bring a challenger brand to the forefront of their niche industry in just a few years.