Lab Society

The complete digital package for a USA-made laboratory equipment start-up.

Client

Lab Society

Deliverables

The work

From a new website to successful acquisition.

Lab Society was created as an American-made solution provider in the laboratory equipment space. They pioneered and patented benchtop short path distillation systems that quickly captured the attention of their target market on social media. They had never built an e-commerce store before, so they brought us on to do the job.

When we started on this project, we were given a blank install of WordPress. From this, we had to build an entirely new catalog of thousands of SKUs. We created everything from the ground up on a WooCommerce architecture. As their “internal/external” team, we acted in a full-service capacity, tackling many of their digital needs at once. The result was millions in online and offline sales.

Organic traffic in 3 years

+ 0 %

Our approach

Building a brand from day one is always a special challenge. When all of marketing is a blank slate, you have to prioritize in order to drive revenue. We began by creating a product catalog, building an SEO strategy, and driving organic traffic to a WooCommerce store.

Once we started getting significant sales in our first three months, we expanded to other areas like e-mail campaigns, video, and social. Soon, we were managing all digital touch points for the brand.

The solution.

We wanted to take digital marketing more seriously than any of their competitors—attention to detail for every digital touchpoint was what set us apart. Our best-in-industry website, video quality, and marketing materials quickly made Lab Society the envy of other brands in the space.

SEO.

We were able to get Lab Society millions in e-commerce revenue and assisted with them ultimately being acquired. We helped bring a challenger brand to the forefront of their niche industry in just a few years.