Project type
Rebrand + E-commerce
Product
Electric Motorbikes
Deliverables
Branding, UX design, UI design, Motion design
Onyx Motors is redefining what an electric motorbike can be. Our challenge was to design a digital experience that feels as refined and exhilarating as the bikes themselves—bringing together storytelling, commerce, and community into one cohesive journey.
They approached us with a bold new vision for their brand. We were tasked with a complete overhaul of their e-commerce experience, creating several interactive and custom components for a premium, mobile-friendly feel that brought their vision to life.
We built a 3D-powered custom product configurator from scratch for their flagship bike, the RCR 80V. This let users visualize product configurations in a fun, intuitive way never before possible.
The existing experience focused heavily on product information. We wanted to create emotional connection first, making better use of their extensive community and existing assets.
Instead of leading with technical details, the new mobile-first experience introduces riders to the world of Onyx through storytelling, photography, and community.
Our Creative World
ONYX is four-dimensional. Beyond form. Beyond the surface. Into time, movement, becoming. Our four dimensions give the brand its structure while leaving room for creative interpretation. It is their fusion that creates something unique.
1st dimension
Our World, The Widest Lens.
ONYX begins and ends with people. Not riders as a demographic, not customers as a category — but human beings in the fullest sense. People who feel things deeply, who chase the flow state, who know that the best moments in life are physical, shared, and impossible to caption. This dimension grounds every creative decision in a fundamental human truth. Without it, everything else is just product.
2nd dimension
Our Home, A Slightly Narrower Lens.
ONYX was born in California. That is not incidental. This is a place with a spine — built by communities who created their own culture from the edges, who fused aesthetics and histories that had no business belonging together, and who did all of it with an attitude that never asked for permission. That energy lives in the brand. The palette, the warmth, the grit, the joy, the provocation. All of it comes from here.
3rd dimension
Our Expression. How We Choose to Create.
ONYX looks to the past not out of sentimentality but out of conviction. The great machines, the iconic designs, the subcultures that built their own visual languages — these are raw material. Something to be studied, recombined, and charged with new energy to produce something that could only exist now. Rooted in history. Owing allegiance to none of it.
4th dimension
Our Invitation.
ONYX believes every human being is born creative. This dimension is that belief made practical. It is where ONYX steps back, the identity quiets, and the community steps forward. The platform is ours. What gets made on it belongs to the people making it. This is the broadest invitation the brand extends — not just to ride, but to author something real.
What you do with it is yours.
A first-of-its-kind logistics start-up. TechCrunch Battlefield winner after rebrand.
A first-of-its-kind logistics start-up. TechCrunch Battlefield winner after rebrand.
